Duplicate Content Won’t Hurt You! Unless…
One of the most common topics that a lot of SEO online marketers question the most is Duplicate Content.
What is Duplicate Content?
Duplicate Content is when one piece of content that appears on multiple pages with different URL.
However, Google’s head of search spam, Matt Cutts released a video stating that you shouldn’t “stress” about it and duplicate content won’t hurt you, unless it is spammy.
Matt Cutts answered the following question in the video:
“How does duplicate copy that’s legally required (ie Terms & Conditions across multiple offers) affect performance in search?”
Matt Cutts mentioned twice that you shouldn’t stress about it and that it wouldn’t hurt the search performance unless the content is spammy or keyword stuffing or anything black hat related. Otherwise, don’t stress about it.