Facebook Rolls Out Video Ads
The long awaited Facebook Video Ads will be rolling out in July. Only a few big brands such as American Express, Unilever, Ford, Coca-Cola and Diageo will be participating in the first round of video ad testing. At the moment, advertisers are only able to target one of four demographics.
There were a lot of complaints when the rumor was out on how video ads will automatically play on the newsfeed and how the ad’s music/sound will annoy a lot of users. The 15-second video ad will likely still be auto-play but would be mute by default. Users will have the option to unmute the ad.
We still don’t know how the 15-second auto-play video ad will change advertising or whether it can be successful. Will users still complain about the video ad although it will be mute by default or will the ad make the newsfeed more cluttered along with the promoted posts? Read more about Facebook’s Video Ad at Adweek.