How to Increase Facebook Engagement – Effect of Post Length
Customers’ newsfeed are bombarded with updates from friends, families, and pages they’ve “Liked.” So what can businesses do to grab customers’ attention?
There are numerous ways businesses can do to increase engagement such as using images and videos. However, businesses don’t always have interesting images or videos that they can post and might want to have some variety of posts. So what if you are posting a text update to the business page? How will those updates get noticed by Fans?
The answer is the length of the post.
Track Social conducted research on “Response by Facebook Post Length” and results showed that size does matter.
“Smaller messages show a significant increase in response levels.” – Track Social
Although the results from the research shows that posts with fewer characters have more Likes and Comments Per Post but I want to emphasize that not all small posts will guarantee success. Nor is longer posts are destined to fail in increasing engagement. Each business and page is different from the other. Many other factors such as the nature of the product, the attitude of the fans, and the post itself will play a part in engagement.
I am not sure if Twitter had already done this research in the past or it is just a coincidence that posts with more than “140” characters had major decline in engagement. As we all know, Twitter limits its tweet to the maximum of 140 characters. What do you think? Coincidence or what?
- Keep it short. If possible, include an image and let it do all the talking. A picture is worth 1000 words.
- Write to one person, not a group. Keep it personal.
- Post relevant updates.
- Have variety of posts.