On-Page Optimization Guide

On-Page Optimization aka On-page SEO is what webmasters do on the website to increase their chances of appearing on the Search Engine Result Page (SERP).   It helps Search Engines identify what your page is about and whether it is relevant to the searchers.

Here is a list of few on-page SEO steps you can take to optimize your chance of Search Engines ranking your page.

Step #1: Keyword Research

There are free tools out there that people can use to do keyword research.  One of the most popular keyword tool is the Google Keyword Tool.

          Related Article: Free Keyword Research Tools

Create a list of keywords that are related to your industry.  You should start with keywords that are not as competitive because the BIG boys will definitely be using it and you don’t want to compete with them as of yet.

Start by going to less competitive keywords or more long-tail keywords.  Those tend to be less competitive and more specific.  It will be easier for your website to rank well with these less competitive keywords.  Once you get more traffic, you can start going for a bit more competitive keywords.

Step #2: Optimize SEO Factors

Now that you have a list of keywords, you can now use these keywords to optimize each of your pages so that your website can be found when these keywords are being searched.  SEO Factors are what Search Engine Bots look at when they crawl your page.

Page Title: Include keyword relevant to each individual page in the page title.  Note: the amount of characters in a page title should be limited to 70 characters.    Example: German Shepard Outdoor Activities


URL: Include keyword relevant to each page in the URL and separate each word with dashes ( – ) instead of space bar. Example: www.samplewebsite.com/German-Shepard-Outdoor-Activities


Image Text: Whenever you include a picture in your page, make sure to include an Alt Text for the picture.  The reason behind this is because Search Engine Bots can’t crawl pictures; therefore, you have to include an Alt Text in the HTML to let Search Engine Bots know what the picture is about.

Meta Description: Meta Description is the small blur under the blue Hyperlink to each result that people see in the Search Engine Result Page (SERP).  Include a descriptive description about your page with keywords relevant to the page.  Note: Only about 150-160 characters will be shown in the SERP, so make sure to limit yourself to 160 characters.

Meta Description Sample


Step #3:

Incorporate the Keywords:

Incorporate relevant keywords in contents you have on each page.  Don’t spam the keyword all over the page.  Search Engines will penalize you for that and you website will look spammy.  Use your keywords a few times throughout the page and make it look natural.

Step #4: Anchor Text

Within your website, you should link internally which means link page 1 to page 2 if they are applicable.

Avoid using Click Here or View This as anchor texts.  Link your pages to keyword text which describe what the page you linked to is about.  Visitors and Search Engines will know where you are linking to.



About: Tommy Tan Tommy Tan

Tommy is a self-taught SEO and Social Media marketer and the Dojo Master for his blog - MKTdojo which shares guides, news, and exciting updates on Social Media and SEO. Connect with Tommy on Twitter. @Mktdojo


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