Optimizing Twitter Retweet with Tweet Length – RESEARCH
In my previous article, I mentioned that a research conducted by Track Social on Facebook Engagement by Post Length showed that Twitter had it right with 140 characters limit to increase response rate. On Facebook, it seems like posts with fewer characters have more Likes and comments.
However, this is a different story on Twitter. Tweets with fewer characters have less replies and retweets than tweets with more characters.
Based on the research, Tweets with 41-101+ characters have more retweets than tweets with 40 or fewer characters. The optimal length that will receive the most retweets are tweets with 71-100 characters. By only have 71-100 characters in a tweet, it gives room for the retweets to include their comment, RT and @Mention thus increase the likelihood of a tweet getting retweeted.
Once again, I want to emphasize that writing tweets with 71-100 characters will not guaranteed success. Nor writing shorter or longer tweets will fail. Each business is different and many other factors come into play.
- Use #Hashtags. It helps group tweets together and easier for people to find.
- Incorporate @Mentions to your tweet. (Do not include @Mention in the beginning of the tweet).
- Include a Link.
- Ask questions.
- Similar to Facebook, use images in your tweets.