Top 5 SEO Mistakes That Webmasters Make
Matt Cutts recently published a video on their Webmaster Channel listing the top 5 SEO mistakes that webmasters make. He mentioned that these aren’t super advanced mistakes but the BIGGEST mistakes by volume.
- The BIGGEST mistake is not having the site crawlable or not having a domain at all. Definitely create a website that is crawlable by Search Engine bots and visitors. Matt mentioned that if visitors can’t find the best content, that is a problem.
- Not including the right keywords on the page. For example, don’t say “Mt. Everest Elevation” but instead “How high is Mt. Everest.” Why? Because that is how people are going to search. Think about how people will type and include those words on your website. In addition to including the right words on the page but also include business information, hours, menu if you are a restaurant, and what users are looking for. Keyword research is the first step in optimizing any website for search engines.
- Matt suggested not having your mind set to Link Building but Compelling Content and Marketing. By simply focusing on link building, you will miss a lot of other avenues. By creating compelling content and marketing, it helps get the website more well-known throughout the community instead of just link building for search engines. This will further improve your business overall and not putting all your eggs in one basket.
- Think about the Title and Description of your most important pages. As mentioned above, you should focus on including the right words. The description of your page may appear in the snippet on the SERP (Search Engine Result Page) and that determines whether searchers want to click on your website or not. This may not make sense to spend time on every page (if you have a big website) but may want to do it on your high traffic pages. Although Meta descriptions don’t affect your SEO ranking, but it plays an important role in getting searchers to click on your website.
- Not using Webmaster Resources. Through the webmaster forums and other resources on the web, it has a lot of information on how to improve your website.