Twitter 101: 5 Tips to Get Started on Twitter
Social Media is getting more popular in the Marketing strategy. Although there are still a lot of CEOs that don’t believe in Social Media but with all the data out there, we know for sure that Social Media is to stay and not a fad.
Where someone talks about Social Media, people will automatically think about Facebook and Twitter. Well, these are the 2 most popular and effective platforms.
If you are a CEO or a business owner that finally gives in and decide to jump into the Twitter bandwagon, here are 5 steps to get you started on Twitter.
5 Tips to Get Started on Twitter
Twitter @Handle: Your username is your identity and how people find you on Twitter. Make sure to select a username that is similar to your brand name or as close as possible (@MKTdojo).
Note: Your username has a 15 character limit, so let’s not get too creative with it.
Tip: You can change your username anytime you want as long as it is available. However, this is not recommended because your followers might not recognize you or people can’t find you. Furthermore, if you have a username that Twitter selected for you with numbers in the back (@TommyTann_0012), please do yourself a favor and change it!
Profile Picture: Similar to your Twitter handle, in most cases, your profile picture is how your followers will recognize you. If your brand is well-known, posting a picture of your brand will work. If you are representing your company, having a picture of you will work as well. It will give people a closer connection with your brand.
Background Image: There are only a limited amount of things you can do to customize your Twitter profile and the background image is one of them. Other than your profile image, your background image is the first impression people get when they visit your profile.
Try to create something similar to your website so that it will give followers the same feel as your website. If your brand uses a certain color, have a logo, or slogan, include all these in the Twitter background image. Once again, if you are using one of Twitter’s standard background images, please do yourself a favor and change it. Learn how to customize your Twitter background image.
Related Article: How to Create Customized Twitter Cover Image
Profile Bio: Twitter likes it simple, you bio can only have 160 characters. Make sure to include keywords in your bio because that is how people find you in Twitter Search and know what you do.
Tip: Make sure to include your website or blog in your bio so that people can find you outside of Twitter.
Get Connected and Build Relationships: DUH! What other reasons might you have when you decide to join Twitter. It is to build relationship and trust so that you can gain brand recognition. To get you started with Twitter, start following industry leaders in your field, follow people who are interested in what you do. You can search for people via Twitter search by keywords (hint: that’s why you should include keywords in your bio). You can also use third-party sites like www.tweepz.com, www.twellow.com, and www.wefollow.com.
Tip: If you know someone’s name and can’t find them with the methods above, you can search for them in Google. All you have to do is search for “twitter firstname lastname” and if that person doesn’t share the same name with millions of people and included these info in their account, they will definitely appear in search.
Related Article: How to Increase ReTweets with Tweet Length
