What is a Niche Market
What is a Niche Market?
A niche market is a small portion of the market that targets a specific group of audience with specific needs in the market. The market can be based on price range, product quality, demographic, age, sex. This market is a small segment looking for a product that matches exactly their need. Because this market is small, it is easier to convert leads into customer because they are exactly who you target is and the product you offer is exactly what they need.
Advantages of Niche Marketing
A niche market is easier to target than a bigger competitive market. Big players usually overlook small portion of the market because they want to target a bigger crowd for more profit and thus creates a niche market for smaller players to target. Although the target market is small; however, visitors that visit niche websites are specifically looking for that product.
How Niche Marketing Works?
Here is the simple run through of how to do Niche marketing and how it works. Niche marketing is all about selling a specialize product to a specific targeted audience and to do so, there are a few steps to take:
Step 1: Find a Niche Market. Before doing anything, you must find a profitable niche market that you can target. Therefore, market research, competitor research and keyword research are a must.
Step 2: Build a decent Website. Where else will you bring your targets to and sell your product? A website is basically your brick and mortar store online! It doesn’t have to be anything fancy as long as it is user-friendly and looks decent. Here are 3 web hosts that have pretty good reviews, Bluehost.com, HostGator.com, and SiteGround.com.
Step 3: Optimize your On-Page SEO. How else are people going to find your website with out the Search Engine? Well, you can do Google Ads. Make sure your website is well optimized and crawl-able by Search Engines. This will help getting traffic to your website.
Learn SEO: How to Optimize Meta Tags
Step 4: Creating contents for your website. This is part of optimizing for SEO because search engines love contents and contents are what they usually crawl. Create great contents that your audience will want to read and attract them to your website.
Learn SEO: 3 Simple Ways to Improve SEO Ranking
Step 6: Integrate your product in your content and website. Apply for affiliate marketing strategy and Google Adsense to earn money. Isn’t that your whole point in finding a niche market and creating a website?
Building a website is not hard. The part where I find very difficult to achieve is finding a profitable niche market and getting traffic to website. Here are a few free tools you can use to help with your research.
ClickBank – A free tool you can use to find products people are interested in
Google Keyword Tool – Free Tool to conduct your keyword research
WordTracker – Research what type of questions people are asking